63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a site can just presume when it concerns trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Since the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to customer review stats, a massive 19 percent of customers always trust online reviews and never a make a purchase without reading reviews first.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation doesn't impact just the consumers. Potential employees likewise look at scores and read reviews.

Source: Deloitte

89% Of Customers Choose To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, people young and old choose to read reviews on their phones.

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million customers go to Yelp every month. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs