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30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your customers builds their trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you might anticipate, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Solution Provider
When clients have to choose a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking really helps your overall score.
According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
More Than Half Of People Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
89% Of Clients Review A Businesses Reactions To Reviews
Not only do a lot of shoppers read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive impact user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads select to focus on customers' suggestions online.
Source: Statuslabs
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation does not impact just the consumers. Potential employees also take a look at scores and read reviews.
Source: Deloitte
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Given that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
15 Percent Of Users Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible consumers will not even consider working with a business they can't find viewpoints about.
Source: Statuslabs