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74% Of Regional Companies Have At A Minimum, One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online ratings data, we found out that a business requires to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of potential clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing customers see. Still, users pay attention to other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable effect on customers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
Reviews have a massive impact on their decision when customers have to pick a service provider.
Source: DemandGenReport
Just 6% Of Consumers Don't Trust Consumer Reviews At All
According to client review stats, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a third of customers state written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Because the huge majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal