63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements select to pay attention to consumers' suggestions online.

Source: Statuslabs

Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to client review statistics, a whopping 19% of consumers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Consumers Would Submit A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their decision making process.

Source: Podium

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the potential customers are looking for. Practically a third of consumers say written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal