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Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated material has an unassailable impact on consumers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Consumers Might Invest 31 Percent More With A Business That Has Great Reviews
Take note of this statistic. The better other users explain your product and services, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.
Source: Review Trackers
74 Percent Of Regional Businesses Have At Least 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business requires to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Generally, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of companies have excellent and great ratings. Only 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or a lawyer.
Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters