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70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Short Articles, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a good experience.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.
Source: Review Trackers
73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more genuine which is what the potential customers are trying to find. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
If They Were Asked, 77% Of Clients Would Most Likely Submit A Review
More than a 35% would leave a review to advise others about their customer experience and 24% would definitely direct their review to the company itself.
Over a 26% would be willing to give a review to assist other individuals with their choice making process.
Source: Podium
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Since the large majority of consumers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Published On Twitter Can Help Boost Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people understand the value of being informed. User-generated material has an indisputable impact on customers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal