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53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
89% Of Shoppers Want To Read Reviews Using Their Smart Devices
Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their smart phones.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a doctor.
Young people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.
Although we now understand why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics show a company's reputation doesn't affect just the customers. Prospective employees also take a look at ratings and read reviews.
Source: Deloitte
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% increase.
Source: RevLocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the very same weight as advice from family and friends.
Source: Brightlocal
Customers Could Invest 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
Only 6% Of Customers Do Not Rely On Client Reviews At All
According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista