If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Reviews Shared On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million customers check out Yelp every month. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

The Majority Of Customers Aged 25-34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the would-be clients are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same clients are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Customers Would Likely Leave A Review If They Were Asked

More than a 35% would post a review to advise others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

If A Company Manages To Solve Problems Quickly And Efficiently, 95% Of Unsatisfied Customers Will Go Back To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and awesome scores. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal