If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

Consumers Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers go to Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are searching for. Practically a 3rd of customers state written reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Reviews Published On Twitter Can Help Grow Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and score stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider