Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Many Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. However, they understand the enormous impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and good scores. Just 5% of businesses have a rating below three stars.

Source: Brightlocal

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

77% Of Customers Would Leave A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

American Shoppers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks