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Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
United States Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.
Source: Statista
The Average Review Word Count Has Become 65% Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews remain without a reaction. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews
Regardless of how attractive your marketing is, you still need customer reviews. There is no way around it. Clients are still ready to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
The Majority Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Considering that the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of Clients Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements pick to take note of consumers' recommendations online.
Source: Statuslabs
Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our buying preferences.
According to social reviews statistics, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.
With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Customers Read A Companies Responses To Reviews
Not only do a lot of consumers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal