91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of suggestions. Online reviews generally bring the same weight as guidance from loved ones.

Source: Brightlocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 companies have good and outstanding ratings. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Definitely Give A Review

More than a 35% would post a review to inform others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

74% Of Regional Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings data, we found out that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Since the vast majority of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly typically succeed, review websites help make sure of that.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not impact simply the customers. Prospective team members also look at rankings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz