Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All

According to consumer review data, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

72% Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Google Represents 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation doesn't impact just the clients. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a medical professional or a lawyer.

Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service

This stat is among lots of that highlight the significance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your customers delighted is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with an ideal five star rating.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal