60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

83% Of All Young Clients Were Asked To Give A Review Recently

Of those asked, 80% of clients did give a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are trying to find. Nearly a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Over Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of numerous that illustrate the value of online scores. Now that news of customer complete satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for businesses with an ideal five star score.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

74% Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores data, we learnt that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a medical professional.

Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters