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Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other people, you manage to choose one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
Since They Want To Buy An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.
Review sites are places that customers go to get the facts about a service, business or product . Users come since they have actually currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact utilize them.
Although we now understand why client reviews are so effective, a lot of businesses obviously do not.
Source: LsaInsider
USA Buyers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American consumers.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
77% Of Consumers Would Definitely Leave A Review If They Were Asked
More than a 35% would post a review to advise others about their customer experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to help other individuals with their choice making process.
Source: Podium
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying preferences.
According to social reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Reviews Published On Twitter Can Improve Revenues By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews stay without a reply. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews typically carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal