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A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat consumers fairly usually prosper, review websites help make certain of that.
Source: Statuslabs
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of businesses have good and awesome rankings. Just 5% of companies have a score below three stars.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to take notice of clients' suggestions online.
Source: Statuslabs
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score statistics reveal people value the opinion of peers more than any other material.
Source: Collective Bias
83% Of All Young Buyers Were Invited To Give A Review Recently
Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all clients to submit a review on their business.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
63.6% Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers