95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Reviews Published On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats indicate a business's reputation doesn't impact just the consumers. Prospective team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

More Than Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is among many that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for services with a best five star ranking.

Source: Brightlocal

73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential customers are searching for. Practically a 3rd of consumers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a service provider.

Source: DemandGenReport

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need consumer reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra