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The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
83 Percent Of Consumers Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to pay attention to customers' recommendations online.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
15% Of Visitors Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential clients won't even consider working with a business they can't discover opinions about.
Source: Statuslabs
77% Of Consumers Would Definitely Post A Review If They Were Asked
More than a 35% would leave a review to notify others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to submit a review to assist other individuals with their decision making process.
Source: Podium
72% Of Customers Will Not Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require customer reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
82 Percent Of Customers Go To Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Wish To Get The Truth About Business Services And Products.
Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the exact same weight as suggestions from friends and family.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
89% Of Clients Read A Businesses Replies To Reviews
Not only do many customers read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a huge impact on their decision when customers have to pick a service provider.
Source: DemandGenReport
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management statistics show a company's reputation does not affect simply the clients. Prospective team members likewise look at ratings and take a look at reviews.
Source: Deloitte
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
89% Of Clients Choose To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.
Source: Statista
US Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista