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Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential clients are searching for. Nearly a third of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Keeping in touch with your customers develops trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to spend more money with a company.
Source: Statuslabs
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
70 Percent Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of companies have great and exceptional ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective customers won't even consider working with a company they can't find opinions about.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.
Source: RevLocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra