Google Represents 57.5 Percent Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients have to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of businesses have excellent and outstanding rankings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Income

Businesses that treat clients fairly generally flourish, review websites help ensure of that.

Source: Statuslabs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers