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54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management stats suggest a business's reputation does not impact simply the consumers. Potential employees also look at ratings and read reviews.
Source: Deloitte
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select an attorney or a doctor.
Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
89% Of Clients Like To Read Reviews On Their Mobile Phones
Be it through an app or a mobile browser, folks prefer to read reviews on their cell phones.
Source: Statista
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge bulk of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online scores statistics, we discovered that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
70% Of Consumers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Just 6% Of Customers Do Not Rely On Customer Reviews At All
According to consumer review statistics, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews initially.
Source: Statista