74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online scores data, we found out that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to customer review data, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new car and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require customer reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million consumers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have good and exceptional rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, folks choose to read reviews on their phones.

Source: Statista