Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential clients won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service

This stat is among many that show the value of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with an ideal five star score.

Source: Brightlocal

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two thirds of businesses have great and exceptional ratings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Customers Might Spend 31% More With A Business That Has Great Reviews

Pay attention to this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers visit Yelp each month. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

95% Of Unhappy Clients Will Go Back To A Business If A Company Deals With Issues Rapidly And Effectively

Consumers do not expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs