52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as recommendations from loved ones.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores stats, we learnt that a business requires to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or an attorney.

Young people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

82 Percent Of Customers Check Out Review Sites Since They Wish To Buy An Item Or A Service And Wish To Get The Facts About Business Services And Products.

Review websites are locations that customers go to get the truth about a service, product or business. Users come since they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating really helps your overall score.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center