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95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Clients Could Invest 31 Percent More With A Business That Has Great Reviews
Pay attention to this statistic. The more detailed other users explain your service or product, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible consumers won't even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings data, we found out that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Since the large bulk of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, purchasing choices are made rapidly.
Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Length Has Actually Become 65% Shorter Since 2010
At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone