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Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise influence our purchasing preferences.
According to social media reviews stats, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats expose that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
70 Percent Of Consumers Choose To Discover A Business Through Articles And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat clients well usually prosper, review sites help make sure of that.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp each month. If you have not declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Google Accounts For 57.5% Of All Reviews Throughout The World
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a doctor or a lawyer.
Younger people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters