Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements select to pay attention to clients' suggestions online.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation does not affect just the customers. Prospective employees likewise look at ratings and read reviews.

Source: Deloitte

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

United States Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Improve Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

70% Of Consumers Prefer To Learn About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review stats, a massive 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a physician or a legal representative.

Younger people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters