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Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously do not.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
70 Percent Of Customers Prefer To Discover A Business Through Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves trying a different approach also. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Most Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall score.
According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
The Average Review Length Has Become 65% Much Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
American Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There's no skirting around it. Clients are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business
Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday