63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a website can just go so far.

Source: Review Trackers

Majority Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is among lots of that highlight the value of online scores. Now that news of customer complete satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with a best five star ranking.

Source: Brightlocal

77% Of Clients Would Undoubtedly Post A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

89% Of Clients Read A Companies Reactions To Reviews

Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to trust a local business.

Source: RevLocal

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective clients are looking for. Almost a third of consumers state written reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your customers builds their trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most credible source of recommendations. Online reviews normally bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo