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64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and ranking statistics show people value the opinion of peers more than any other material.
Source: Collective Bias
83% Of All Young People Were Asked To Leave A Review Recently
Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all customers to submit a review on their business.
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of businesses have good and outstanding scores. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out many more reviews to get a better idea of how the business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a response. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful people know the value of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Posted On Twitter Can Help Improve Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as recommendations from friends and family.
Source: Brightlocal