91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp monthly. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings stats, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly usually flourish, review websites help make sure of that.

Source: Statuslabs

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal