73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are searching for. Nearly a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

70% Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

USA Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Since the huge bulk of consumers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those same clients are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a business's reputation doesn't affect simply the consumers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte