Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

77% Of Consumers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

70% Of Customers Choose To Find Out About A Business Through Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

USA Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

Since They Desire To Buy A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.

Review sites are places that people go to get the facts about a business, service or product . Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a huge effect on their decision when customers have to select a service provider.

Source: DemandGenReport

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra