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Google Accounts For 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Because the large majority of consumers read reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews
Corresponding with your consumers creates trust. Even something like reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are going to spend more money with a company.
Source: Statuslabs
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have a huge impact on their decision when customers have to choose a solution provider.
Source: DemandGenReport
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to customer review data, a massive 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The more detailed other users explain your services or product, the more money you can charge and consumer review stats show us precisely just how much more.
Source: Martech Zone
61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars
Overall two thirds of businesses have exceptional and great scores. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how the business is in fact doing. Do not depend upon that fact alone.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'extremely influential'.
To show the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc