If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Service

This stat is one of lots of that highlight the importance of online scores. Now that news of customer satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

83% Of All Young People Were Asked To Post A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online scores data, we learnt that a company needs to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to focus on customers' recommendations online.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

89% Of Customers Review A Companies Responses To Reviews

Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo