64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat customers well typically flourish, review sites help ensure of that.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of customers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective customers are trying to find. Almost a third of consumers say composed reviews are the only feature that makes them think the websites' reviews are relevant and helpful.

Source: Fan and Fuel

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers develops trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Certainly Post A Review

More than a 35% would leave a review to educate others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to decide on one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs