Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are looking for. Nearly a third of consumers state composed reviews are the only feature that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation doesn't affect just the clients. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews go on without a reaction. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

Reviews have a massive impact on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable effect on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the large majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There is no way around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Posts, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista