Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

15 Percent Of Visitors Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential consumers won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the would-be clients are looking for. Nearly a third of customers state composed reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your clients creates trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still require consumer reviews. There's no way around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat consumers honorably usually flourish, review websites help make certain of that.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone