If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Company

This stat is one of numerous that highlight the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers happy is more crucial than ever.

57% of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with a best five star score.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have outstanding and awesome ratings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Young Clients Were Invited To Give A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

The Average Review Length Has Actually Become 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Because They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Sites.

Users come because they have already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your customers builds their trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are ready to invest more cash with a business.

Source: Statuslabs

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online scores stats, we learnt that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista