Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you have not declared your free Yelp business page.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Leave A Review

More than a 35% would submit a review to notify others about their client experience and 24% would likely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and rating statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential customers will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal