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63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management statistics indicate a business's reputation does not impact simply the clients. Potential employees likewise look at scores and take a look at reviews.
Source: Deloitte
A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients well typically prosper, review sites help make sure of that.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
US Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Normally, 142 million customers go to Yelp each month. If you have not claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the very same weight as suggestions from loved ones.
Source: Brightlocal
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do a lot of consumers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal
77% Of Consumers Would Likely Leave A Review If They Were Asked
More than a 35% would leave a review to inform others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to submit a review to help other people with their decision making process.
Source: Podium
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Keeping in touch with your clients builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the huge impact user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc