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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
72% Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how eye-catching your marketing is, you still require consumer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to customer review data, a tremendous 19% of consumers always trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of customers' suggestions online.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.
Source: Review Trackers
74% Of Regional Companies Have At Least One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we found out that a business needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Because the vast bulk of consumers read reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews
Corresponding with your clients develops trust. Even something like responding to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are happy to invest more cash with a company.
Source: Statuslabs
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or average one.
Source: Brightlocal
95% Of Unhappy Customers Will Return To A Business If A Company Deals With Issues Rapidly And Effectively
Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall 2 out of 3 businesses have good and awesome scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, buying choices are made quickly.
Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When clients have to choose a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport