Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management statistics suggest a business's reputation does not affect simply the customers. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

89% Of Clients Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or a lawyer.

Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

73% Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the prospective clients are searching for. Nearly a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal