91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews typically carry the exact same weight as guidance from family and friends.

Source: Brightlocal

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review data, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this statistic. The better other users explain your services or product, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

70 Percent Of Consumers Choose To Learn About A Business Via Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

77% Of Consumers Would Certainly Give A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their choice making process.

Source: Podium

Over Half Of People Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs