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Negative Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% increase.
Source: RevLocal
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
Reviews have a massive effect on their decision when clients have to select a service provider.
Source: DemandGenReport
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Shoppers Like To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile browser, people choose to read reviews on their mobile devices.
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Because the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online scores stats, we found out that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine