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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Clients Choose To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, people young and old prefer to read reviews on their mobile phones.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Clients Might Invest 31% More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your product and services, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Nearly a third of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really make use of them.
Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating in fact helps your overall score.
According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal