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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat customers fairly normally flourish, review sites help ensure of that.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to select a legal representative or a physician.
Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
83% Of All Young Customers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
89% Of Customers Browse A Businesses Replies To Reviews
Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers go to Yelp monthly. This is as great a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear individuals aren't pleased with ratings alone.
Client reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Almost a third of customers state written reviews are the only function that makes them think the websites' reviews are beneficial and appropriate.
Source: Fan and Fuel
People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying choices are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo