91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as guidance from loved ones.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the large majority of consumers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

70% Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the prospective clients are searching for. Practically a third of consumers say composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

82% Of Customers Visit Review Sites Since They Want To Acquire A Service Or A Product And Wish To Get The Truth About The Businesses Product Or Services.

Users come because they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74% Of Regional Businesses Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online scores data, we found out that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need client reviews. There is no other way around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers have to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated material has an indisputable impact on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal