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Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Given that the large majority of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers need to select a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have exceptional and awesome ratings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. However, they understand the huge impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to pay attention to clients' suggestions online.
Source: Statuslabs
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers honorably normally flourish, review websites help make certain of that.
Source: Statuslabs