Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we found out that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Google Accounts For 57.5 Percent Of All Reviews World Wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your customers establishes trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are going to spend more cash with a business.

Source: Statuslabs

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista